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For those companies who are new to motorsport sponsorship as a marketing tool, our introductory consultations and recommendations can certainly be a valuable resource. But once the agreement to a sponsorship is made, the clock will be running - both on your available options as a partner, as well as your financial commitment to the racing team. The decisions you make moving forward will determine whether your investment will succeed or fail.
Georgetown Road will not only work with your own internal marketing team and stakeholders to develop the best promotional plan possible, but will also act as a direct facilitator of these strategies in order to achieve real-world effective results. Whether you intend to continue your partnership for multiple race seasons, or if you are committed to just a single event, there are unlimited opportunities to maximize your marketing influence within your sphere of sponsorship.
Visual Marketing & Branding
The branding on the car and associated materials is the centerpiece for your sponsorship program. It is through these logos, texts, & graphics that people will come to know and support your partnership. For many, the sponsors and themes of these cars are as iconic as the drivers and events themselves.
Sponsorship Activation
Activation refers to the philosophy of connecting your customer base to your brand through various experiences and activities. A simple concept on paper, but it is through these actions - the footwork of your sponsorship program - that your company will receive genuine attention and appreciation.
Media Maximization
No need to wait for race results; your sponsorship itself can be newsworthy. Industry media will happily report any new or enhanced sponsorship program, and social media can promote a constant stream of content direct to the fanbase. Mass media, such as television and streaming broadcasts, can also be influenced in order to boost your standing as a racing partner.
B2B Opportunities
Many sponsors enlist in motorsports, not for brand promotion, but rather for the many business-to-business opportunities that are available trackside. As an official partner, you will have access to hospitality zones, suites, paddock clubs, and various other areas where industry decision makers may collaborate. Your potential sales may include the commercial needs of the race series itself, but also the countless other businesses that sponsor and support the on-track action.
Digital & Authored Content
Your media campaign must not only be promoted effectively, but it also must be created. News and industry media will provide coverage occasionally, but social media, websites, and press releases will require your own catalog of content. GTR can produce an array of exciting and marketable images for use in all applications, as well as assist in written articles and releases. For video content, we can produce smaller clips and features in-house, or collaborate with industry professionals when larger and more dynamic stories are desired.
Individual Services
Our goal is to guide and support companies through the entire sponsorship process, but you can certainly enlist our assistance on any individual concern or project you may have. Current sponsors and agencies may ask for input regarding a special event or location. Others may need to facilitate a hospitality zone or product giveaway. Some clients use GTR specifically for digital content. Whatever your situation, please consider our group as a qualified resource for any sponsorship and general motorsport related need.
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