In our time, there are an unlimited number of ways to promote and market your business. Online accessibility, along with the expanse of social media, has given companies of all sizes the opportunity to reach customers and clients across the entire planet. The issue now becomes less about brand visibility, but rather brand validation. As consumers become increasingly dismissive of traditional and digital advertisements, companies are looking for ways to make genuine connections with the public in order to foster long term relationships and influence sales.
Sporting sponsorship is not only a highly visible promotional tool, but it also allows the sponsoring company the opportunity to connect with customers directly and add much needed value and public support to the brand. Even large corporations, whose brand awareness may be larger than the racing series they support, are sensitive to the impact a sponsorship program can offer.
Although entering into a racing partnership can provide many marketing and promotional solutions, it can be a complicated and potentially expensive process, especially for those companies who are new to the professional racing industry. From finding a willing race team, to arranging an equitable contract, and incorporating your visual brand into the team, the logistics of establishing a motorsport sponsorship can be overwhelming.
But more importantly, the greatest impact on your business will be determined by your actions after the deal is made and the cars are on track. While the mass exposure from the visual marketing is a genuine benefit, without a proper activation and promotional plan to back it up, your business will never see the results that you expect and deserve.
If your company is considering a move into professional auto racing, or would simply like more information on the options that are available, please consider an on-site or remote consultation with our advisors. We will discuss everything related to a potential sponsorship program, including what discipline of racing might best suit your business goals, how to maximize your exposure, and what level of investment may be necessary. Our sessions are not a sales presentation for our services, but rather a comprehensive review on the current state of motorsports and sponsorship as a whole. Whether you are committed to launching a motorsport partnership or not, you will end the day having a much greater understanding of sponsorships and their potential benefits.
Part of the excitement of motorsport sponsorship is having your company's name out in front of the crowds, and perhaps even being seen in victory circle on occasion. But the purpose of sponsorship isn't to support another organization's sporting efforts.
While race teams are certainly appreciative of your involvement, the economic realities of our times require that you receive your due returns. The fact is that in order to make a legitimate impact on your company's sales and brand value, you must maximize every opportunity.
Your own marketing team will certainly have invaluable input on the direction you would like to go, but professional auto racing can be quite complex and diverse, and those unfamiliar with the industry may not capitalize on all of the opportunities available. Even long term sponsors who are happy with their success can occasionally use a fresh perspective and creative options.
For current sponsors who have already made a financial commitment, scheduling a session with our advisors can have tremendous benefits. Our involvement can be as simple as a single day consultation, providing a review of your overall strategy, to season long partnerships with on-site implementation and activation of your promotional tools. Enhance your investment today by contacting us for further information.
For Race Teams
Funding for a race team in the form of sponsorship is the lifeblood of the organization. Many teams have been reduced or shuttered completely due to a lack of funding, even when experiencing great on-track successes. On the other hand, teams that support and promote their sponsors accordingly often renew their partnerships for several seasons. While not every race team is destined for greatness, most professional organizations do have a commodity that is desired by many in the business community. The ability to reach large audiences, be an effective and public spokesperson, and add value to brands is the purpose and duty of your sponsorship program.
Traditionally, when our organization interacts with a potential sponsor, there is no specific race team in mind. Our goal is to provide the best possible partnership for our clients, and only after reviewing their promotional needs do we recommend a racing discipline, team, or driver. However, cooperative and professional racing teams who are accepting new sponsors are always welcome to contact us in order to see what opportunities may become available.
